LEGO and Sanrio Announce Building Block Sets for 2027

LEGO and Sanrio have confirmed that a new line of building block sets featuring the Japanese company's mascot characters is scheduled to launch in 2027. The announcement was accompanied by an animated teaser trailer shared on social media, which depicts Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll emerging from a LEGO bag. While official websites are now live in English and Japanese for the US and Japan markets, specific product details remain undisclosed. This collaboration marks a significant expansion into the character toy market, joining existing offerings from manufacturers like Jazwares, Kawada, BLDR, and Nanoblock.