McDonald's Japan Unveils USJ All-Stars Happy Meal Toys Featuring Hello Kitty and Kuromi

McDonald's Japan has announced the launch of a new ten-piece Happy Meal toy collection celebrating the twenty-fifth anniversary of Universal Studios Japan. The promotional set, titled the USJ All-Stars Happy Meal collection, is scheduled to begin distribution on October 16. The initial wave will feature five distinct figures representing popular characters from various film and anime franchises associated with the theme park. Among the confirmed characters in this first release are Hello Kitty, Curious George, and the shark from Jaws.

A second wave of toys is set to arrive on October 23, shifting the theme toward Halloween. This subsequent batch includes multiple Minion figures and a Kuromi wristband. The collaboration highlights a unique crossover opportunity, allowing Sanrio icons to appear alongside major Hollywood franchises such as Back to the Future. This marketing initiative precedes the upcoming theatrical release of the first Hello Kitty feature film, which is currently in production.

Siliconera reported on October 6 that LEGO and Sanrio announced building block sets for 2027. CBR Anime also noted on October 12 that a Hello Kitty Island Adventure Switch 2 Edition Bundle was announced for October 15. On October 7, CBR Anime covered the launch of a Y2K-inspired CASETiFY tech collection featuring Hello Kitty. Earlier reports from September 28 detailed the U.S. launch of Hello Kitty stainless steel kitchenware by Sanrio. Additionally, SoraNews24 announced on September 23 that Sanrio would release a smartphone rhythm game called Kawaii Me Live! in January 2027.