A Japanese train station has undergone a full *Street Fighter 6* transformation, covering everything from staircases and waiting rooms to restroom signs with characters from Capcom’s fighting game.
McDonald’s Japan has recruited The IdolM@ster’s Chihaya Kisaragi for its latest Tsukimi Burger campaign, putting the 765 Production idol front and center in a new animated web commercial and definitely proving to be a combination many didn’t expect.
Japanese convenience store chain Lawson is putting generative AI in charge of coming up with new food ideas, resulting in some appropriately strange combinations, such as a lemon tart flavored with pickles.
Microsoft has filed a patent application for a system that could interrupt games with advertisements after boss fights, quests, cutscenes and multiplayer rounds, effectively giving players blocks of gameplay time in exchange for watching ads and serving as the next big step for companies to milk as much cash out of…
