Survey Finds 10% of Anime Fans Spend Over $300 Monthly

A recent survey conducted by the Japanese website Anime! Anime! reveals that approximately 10% of anime fans spend 50,000 yen (roughly US$300) or more per month on fandom activities. The study, which focused on "oshikatsu" behaviors, highlights significant financial engagement within the community, with merchandise serving as the primary expenditure channel.

Nearly 95% of respondents reported purchasing related goods, followed by 75% buying manga and novels, and 45% attending events such as screenings or doujinshi sales. Acrylic stands were the most popular item at 70%, while figures and can badges accounted for 30% and 25% respectively. Additionally, 90% of participants indicated they spent money specifically on watching anime content.

The data also addresses challenges faced by collectors, including budget management, limited storage space, and difficulties obtaining specific characters from randomized blind-box items. While top franchises like Gundam and Pokémon rely heavily on these retail channels, individual spending habits vary widely, with around 40% of users spending $30 or less monthly.