Prime Video Surpasses Netflix in Japanese Anime Streaming Survey

A recent reader survey conducted by the Japanese website Anime! Anime! indicates that Prime Video has overtaken Netflix as the preferred paid streaming platform for anime fans. Approximately 50 percent of respondents selected Prime Video, while about 30 percent chose Netflix. U-NEXT and Hulu each garnered roughly 10 percent of the preference votes.

The poll also revealed that a significant portion of participants do not subscribe to any paid services. Over 70 percent of users prefer watching anime live on television broadcasts, either in real time or by recording episodes for later viewing. Only 15 percent of those surveyed indicated a preference for using streaming services exclusively.

This result contrasts with earlier data from Media Partners Asia, which reported that anime viewing hours on Netflix grew by 20.8 percent during the first half of 2026. Despite this growth, the current survey highlights a shift in user preference within Japan.

Sankaku Complex reported on November 8 that DMM TV became Japan’s highest-rated streaming service. AniTrendz noted on November 3 that Blue Eye Samurai Season 2 premieres on Netflix January 19.