hololive Dreams Global Advertising Campaign Hits Seven Cities

QualiArts and COVER Corporation have launched the "holodori Takeover," a global advertising campaign for hololive Dreams, the first official game in the hololive franchise. The initiative spans seven international locations: Osaka, Taipei, Seoul, Jakarta, Los Angeles, New York, and Tokyo.

The campaign began on September 7 in Osaka, Taipei, Seoul, and Jakarta, featuring 3D billboard visuals, giant screen displays, transit advertisements, and exclusive music videos. A second phase commenced on September 22 in Tokyo, Seoul, Los Angeles, and New York. Promotional activities included wrapped trains in Tokyo and talent-specific messages displayed on major digital screens across all regions.