Dentsu Partners with Kodansha to License Anime and Manga IP in the Americas

Advertising group Dentsu has announced a strategic partnership granting its clients access to anime and manga intellectual property owned by Japanese publisher Kodansha across the Americas. Under this agreement, Dentsu serves as the primary liaison for brand marketers seeking to incorporate these properties into promotional campaigns, events, and experiential activations.

The deal covers a broad selection of titles, with Attack on Titan, Ghost in the Shell, and Blue Lock specifically named among the franchises available for licensing. This arrangement focuses exclusively on commercial and marketing use rather than new production or distribution deals. Additionally, Dentsu has integrated its research on Japanese intellectual property into its dentsu.Connect data platform to support these initiatives.

Anime News Network reported on September 25 that Dentsu partnered with Kodansha for IP licensing.